About Us

The Times was established in 1881 and has been a county newspaper ever since.

The Times focuses on issues that are important to Sumter residents, whether it's hard news or feature, government or sports.

Times readers encompass a wide variety of demographics, from the descendants of the pioneer families, to families who are new to the area.

The Times publishes several special interest sections each year.

Those sections include, but are not limited to, Discover Sumter County, a high school graduation section in the spring, a football section in the fall and a Bushnell Fall Festival section in October..

Deadline for the printed Times is Friday at 5 p.m. for advertising and Monday at noon for editorial content. Please submit editorial content as early as possible, because we are unable to guarantee that an item will run a particular week in the printed publication.

LCNI, parent company of the Times, owns newspapers, radio and television stations and specialty publications, including the Citrus County Chronicle..